BBA is a popular undergraduate management program pursued by many students in India.

Let’s understand what BBA stands for along with its course contents, duration, scope and career opportunities after graduation.

What is the Full Form of BBA?

The full form of BBA is Bachelor of Business Administration.

It is an undergraduate course usually of 3 year duration after 12th standard.

Overview of BBA Course:

• Provides foundation knowledge in business and management principles.
• Key subjects cover business studies, accounting, finance, marketing, HR, operations etc.
• Includes hands-on training via internships, live projects and research.
• Helps build soft skills like communication, teamwork, leadership etc.
• Aims to produce employable graduates for the corporate world.

Duration of BBA Program:

The typical BBA course duration is 3 years divided into 6 semesters. Some institutes also offer integrated 5 year BBA+MBA programs.

Career Prospects after BBA:

• Entry level management jobs in corporate sector across domains
• Marketing Manager, HR Executive, Finance Analyst, etc.
• Higher studies like MBA, M.Com for career advancement

In summary, BBA builds a strong base for a successful management career in the dynamic business world.

The program equips students with fundamental knowledge and skills to take on meaningful roles in organizations.